Report: The State of Experimentation in 2021

Testing is a powerful tool that can generate consumer insights, answer tough questions, drive progress toward business goals, and ultimately, increase revenue.

Of course, if you’re running a successful testing program, you already know this. But how does your program compare to others in the industry? Find out in Brooks Bell’s new State of Experimentation Report.

What’s inside:

• Using a sample of nearly 500 tests launched in 2019, we’ve established both broad and industry-level benchmarks, spanning retail, finance, travel, and more.
• We’ve also broken down the data by page type and consumer pain point