Kristen Berman, co-author of our behavioral economics series “Oh, BEhave,” has published an article that discusses the idea of a behavioral product manager (BPM) – a product manager who integrates the science and methods of behavioral science into product design, and discusses the traits of good BPMs and bad BPMs.
The Brooks Bell Team
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16 W. Martin St., 9th Floor, Raleigh, NC 27601
