Brooks Bell Inc. rebrands as Blazer, the customer and insights-obsessed agency, reflecting market shifts and the evolution of its offerings.
Blazer, the consulting firm formerly known as Brooks Bell Inc., today announced its new name, logo, and visual identity, which align with the changing landscape of customer experience and digital transformation. Blazer reflects its team members’ commitment to guiding enterprise organizations through complex operational and technological challenges with curiosity and agility as leading qualities.
The name Blazer embodies the company’s bold approach to partnerships, drawing inspiration from the concept of trailblazing and guided ascents. In the same way that there are countless ways to climb a mountain, Blazer recognizes that each client’s path to success is unique, requiring customized solutions rooted in curiosity, efficiency, and expertise.
“Today’s enterprises face unprecedented challenges in maintaining relevancy and delivering personalized customer experiences at scale,” said Gregory Ng, CEO of Blazer. “Many organizations struggle to effectively align their people, processes, technology, data, and consumer insights. Our new identity as Blazer reflects our role as a trusted guide, helping clients navigate these challenges and prove the value of every customer interaction.”
Founded during the dawn of the digital age as an experimentation consultancy, Blazer has grown to offer comprehensive solutions, including operational and organizational transformation, data science, analytics, and research. The company continues to leverage its testing and optimization expertise while expanding its capabilities to meet evolving client needs.
“I’ve had the privilege of watching our organization evolve over the last two-plus decades, and am thrilled for the Blazer team’s next chapter,” said Brooks Bell, founder and Executive Chair. “I am more excited than ever to watch the Blazer team navigate our clients’ unique challenges.”
The rebrand includes a new visual identity, website, updated social media handles, and more. Tomorrow Blazer will launch its accompanying podcast, “The Path Uncut,” hosted by CEO Gregory Ng where he will be joined by bold leaders and forward-thinkers who are creating meaningful change in their organizations. Episodes will dive into the experiences, methodologies, and impact of some of today’s most inspiring changemakers. Blazer will also debut its new brand at Adobe Summit in March.
About Blazer
Blazer is a dynamic consulting agency that empowers businesses to excel in the digital landscape through innovative, personalized solutions. For over twenty years, we have crafted world-class strategic approaches that align with each client’s unique challenges, leveraging data science, advanced analytics, customer research, and experimentation to drive transformative results, allowing them to reach new heights. Our hands-on coaching and agile methodologies enable organizations to navigate complex obstacles relating to people, processes, data, and technology, unlocking their full potential and defining a clear path forward. At Blazer, we are both client-obsessed and insights-driven, tailoring each engagement to help organizations thrive in an increasingly competitive and rapidly changing business environment. Learn more at blazerconsulting.com.
Media Contact:
Alyssa Branscome – abranscome@blazerconsulting.com
At Blazer, we partner with ambitious brands and leaders that refuse to settle for less.
Blazer is the consulting firm that helps brands prove what drives customer value, and builds teams that deliver on it.
16 W. Martin St., 9th Floor, Raleigh, NC 27601
16 W. Martin St., 9th Floor, Raleigh, NC 27601
