A robust survey of 750 respondents uncovered who feels “comfortable” with their financial situation, who is “struggling,” and offers a deep-dive into the behaviors of banking personas identified through our data analysis – the hopefuls, fad investors, the independents, the 1% and more.
– Who are financial services customers, really?
– What are their hopes and dreams, and how does that translate into what they want from their banks?
– As digital natives and millennials age into maturity, what are their plans and expectations for the future?
At Blazer, we partner with ambitious brands and leaders that refuse to settle for less.
Blazer is the consulting firm that helps brands prove what drives customer value, and builds teams that deliver on it.
16 W. Martin St., 9th Floor, Raleigh, NC 27601
16 W. Martin St., 9th Floor, Raleigh, NC 27601
