At Blazer, we transform raw data into actionable insights, empowering you to engage, convert, and retain your most valuable customers. Our advanced data analytics services blend behavioral science with cutting-edge analytics to uncover the human stories within your data.
In today’s digital landscape, data is abundant, but true insights are rare. We bridge this gap by combining our expertise in advanced analytics with a deep understanding of human behavior. This fusion allows us to design and test strategies that not only reach your customers but resonate with them on a personal level.
Our team has advanced degrees and backgrounds in mathematics, statistics, applied analytics and engineering. Using state-of-the-art tools and technologies, they’re able to use your data to derive powerful insights about your customers. Their work spans predictive modeling, advanced customer segmentation, journey optimization, attribution modeling, multivariate testing, pricing optimization and personalization.
Our data scientists are experts in finding the customer attributes that drive success for your business. We will work within your environment and use machine learning methodologies to transform data from internal and external sources to identify and prioritize your customer segments.
Using machine learning and statistical modeling, we’ll help you understand where your customers come from, how they move through your site, and where, how and why they convert.
We’ll use data to uncover your customers’ hidden needs and use this to develop and test personalization campaigns that identify which experiences move the needle.
We’ll translate your customer data and business goals into a list of A/B test themes and ideas, prioritized based on things like revenue impact, level of effort and duration.
Blazer has been a breath of fresh air. They helped us understand our opportunities in digital and experimentation. But more importantly, they have been coaches. What surprised me the most, is their collaborative approach to problem-solving. They are true partners.
Chris Chapo, Former VP of Customer Data & Analytics at Gap Inc.At Blazer, we partner with ambitious brands and leaders that refuse to settle for less.
Blazer is the consulting firm that helps brands prove what drives customer value, and builds teams that deliver on it.
16 W. Martin St., 9th Floor, Raleigh, NC 27601
16 W. Martin St., 9th Floor, Raleigh, NC 27601