When we first met with their mobile app team, we saw they had an inspiring vision: create a mobile app experience that wasn’t just functional but deeply engaging, driving long-term customer loyalty. They understood that the most successful apps focus on customer engagement before jumping to immediate revenue optimization, and they wanted to get this right.
But they faced challenges. Their team needed more accurate data and insights to make informed decisions about app features and marketing efforts. That’s where we came in. We started by digging into their data and processes, and it became clear that their analytics weren’t where they needed to be. The existing and historical data had significant inaccuracies, which made reliable decision-making nearly impossible.
So, we focused our early efforts on building a strong foundation. We developed a robust analytics strategy and infrastructure, implemented tools and systems to capture accurate data, and audited six months of historical data. Alongside this, we worked with their team to create dashboards and KPI reports, aligning their tools and processes across multiple platforms. While our data experts focused on the numbers, our UX team was out in the field—conducting usability studies and interviews right at their restaurants. Those sessions gave us fresh insights into how their customers interacted with the app and uncovered new ideas for product features we could build and test.
Blazer brought a data-driven methodology to building new features. Our culture has changed from one based on opinions and ideas to pointing to data that says we definitely made the product better.
Mobile Product Director, Leading Fast-Food BrandWith the right team, tools, and processes in place, their mobile app was no longer a standalone product—it became the heart of their omnichannel strategy. We helped them develop a segmentation and user engagement strategy that drove a 52% increase in month-over-month mobile customer retention. That was just the start.
As we continued to work together, we collaborated closely with their tech partners and IT teams to connect the dots between the mobile app, in-store experiences, and online ordering. This integration was key—not just for meeting their immediate goals but for building a long-term omnichannel strategy that delivered real value for their business.
When the pandemic hit, their app and omnichannel strategy became essential tools for keeping their business resilient. The work we did together ensured that they weren’t just surviving—they were thriving.
At Blazer, we partner with ambitious brands and leaders that refuse to settle for less.
Blazer is the consulting firm that helps brands prove what drives customer value, and builds teams that deliver on it.
16 W. Martin St., 9th Floor, Raleigh, NC 27601
16 W. Martin St., 9th Floor, Raleigh, NC 27601